Service

Creative Strategist

Focus on running your business and hand the creative responsibility over to someone who knows the game - having sat on both sides of the table.

The experience behind it

Two sides, one perspective

Most people working in creator marketing come from one direction.
I've worked from both - and that changes how I see the whole process.

2+ years as a creator

I know what a creator actually needs

Having spent 2+ years creating UGC content for brands, I know exactly what information a creator needs to produce their best work - the right level of detail in a brief, how to communicate direction without killing creativity, and what makes a collaboration smooth versus frustrating. That knowledge shapes everything I do on the brand side.

Experience as coordinator

I know what a brand actually needs

I've also worked on the brand side - finding creators, negotiating terms, writing briefs, managing ongoing communication, and handling approvals. I understand the workload, the back-and-forth, and what it takes to get content that actually performs. That's the experience I bring when I take this off your plate.

Why it matters

Creator marketing takes time
- and expertise

Managing creators isn't just finding someone with a following and sending them a product. It requires understanding the creative process, knowing how to communicate direction clearly, and keeping multiple collaborations running smoothly at once - all while staying on top of approvals, deadlines, and delivery.

For brands without a deep understanding of how content is actually made, this process can become a real drain. The result is often briefs that don't land, content that misses the mark, and a lot of unnecessary back-and-forth. I remove that friction - because I've lived it from both sides.

What I can take on

From campaign idea to final approval

I can step in at any point in the process - or handle the whole thing.
Here's what's on the table.

Campaign brainstorm

Developing the creative concept and direction for a campaign - what angle to take, which formats to use, and how to make it land with your audience. This includes thinking seasonally, spotting timely hooks, and building campaigns around moments that are already relevant to people.

Finding creators

Sourcing and vetting the right creators for your campaign - profiles that fit your brand, your audience, and your goals.

Negotiation

Negotiating rates and terms with creators in a way that's fair, efficient, and aligned with your budget - with full transparency throughout.

Briefs and scripts

Writing clear, detailed briefs or full scripts that give creators exactly what they need to produce great content - without guesswork or unnecessary revisions.

Creator communication

Handling all ongoing communication with creators from the first outreach through to final delivery - so you don't have to manage an inbox full of back-and-forth.

Content approval

Reviewing and approving content on your behalf - making sure everything meets the brief before anything goes to you for final sign-off.

You decide
how much I handle

There's no fixed package here. Some brands need full end-to-end support, others just need help with a specific part of the process - writing briefs, finding the right creators, or taking communication off their hands. We figure out what makes sense for you and build the collaboration around that.

Let's talk

Tell me where you're stuck

Whether you need a little help or someone to take the whole thing off your plate - reach out and we'll work out what the right setup looks like for your brand.

Get in touch