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UGC - Content Creation 🇩🇰 Danish 🇬🇧 English

UGC Creator for Stepler

An ongoing collaboration with Stepler since June 2025 - built on creative freedom and a shared focus on content that actually converts.

30+
Videos created
1M+
Views in Meta ads
100+
Filming locations
10+
Months in active ads

Intro

Who is Stepler?

Stepler is an app that rewards you for walking - turning everyday steps into points that can be redeemed for real prizes and gift cards. The concept is simple, fun and built around making movement feel rewarding rather than like a chore.

Since June 2025 I have been creating UGC content for Stepler - videos in both Danish and English, designed to perform in paid Meta ads and capture attention from the very first second.

The Work

Creative, active and made to convert

Each month I receive a handful of key points from the Stepler team - and from there I take full creative ownership. I develop the concepts, write the scripts and shoot the videos myself, with the freedom to bring ideas to life in a way that feels natural and engaging.

Location is a big part of how I think about content. I match each shoot to both the concept and the season - forests in spring, sunny outdoor settings in summer, city life for everyday relatable content, and cozy indoor setups for warm, feel-good concepts. It keeps everything feeling timely and real rather than generic.

Stepler content

Monthly briefs, full creative freedom

A few key points each month, and I handle everything from concept to final video - keeping the process simple for the Stepler team.

Bilingual content

Creating in both Danish and English to reach Stepler's full audience - same energy and feel, just in different languages.

Location-led storytelling

Every shoot is matched to the concept and season - making the content feel relevant, varied and always fresh.

Video examples

A look at the work

🇩🇰 Danish

Summer coffee run

🇩🇰 Danish

Run and earn

🇬🇧 English

Earn free products

🇩🇰 Danish

Winter cozy walk

🇩🇰 Danish

Summer beach walk

🇩🇰 Danish

Cozy game night

Results

Content that keeps performing

1M+
Views in Meta ads
Organic-feeling content that performs at scale in paid placements.
10+
Months in active ads
Some videos have been running continuously since launch - a strong signal of creative that converts.
30+
Videos delivered
A consistent output of high-quality content across Danish and English markets.
100+
Filming locations
Keeping content fresh and varied with shoots across a wide range of everyday and unexpected settings.

Let's work together

Ready to create content
that actually works?

You know your product - I help you turn it into content people actually stop to watch.

Send me an email and I'll reply within 24 hours

info@frederikke-gadegaard.com